14 DAY TRIAL // A recent interview has revealed the big plans BioWare has for its upcoming releases. Dr. Greg Zeschuk, the studio's co-founder, has declared that the next games they come out from BioWare are aimed to sell around ten million units. While Mass Effect 2 and Dragon Age: Origins have been quite big hits for BioWare, they do not come close in terms of sales to titles like Call of Duty: Modern Warfare 2 or World of Warcraft.
Speaking to Videogamer.com, he detailed some of BioWare's targets for the future. He told the interviewer that, “Well, we need to sell ten million units. That's actually the new target, right? We do Top 10 games, our stuff is quite successful. I know Mass [Effect 2] is number eight so far this year, in North America. Sometimes I'm facetious when I say some of those things, knowing that we can sell a few million but seeing that someone else can sell 25. You're kinda like, 'Well, that's a hit!' We always joke that if we only do half as well as Blizzard on Star Wars: The Old Republic, we'll be quite satisfied.”
He also went on to comment about their favorable position on the market that enabled his company to pursue such objectives. “I think we know how lucky we are,” Zeschuk said. “When we're saying that, we always know that we're super-fortunate that we have a nice combination of things going on - really great support from EA, a budget to make great big giant games. We recognize that in a sense it's a privileged position we're in.”
BioWare is currently hard at work on two titles that have the potential to become become big-sellers. Star Wars: The Old Republic is a massively multiplayer online role playing game set thousands of years before the original motion trilogy in the franchise and is aimed to take-on World of Warcraft's success. It will be released sometime in the spring of 2011. Dragon Age 2 is the follow-up to BioWare's best selling game to date and has all the chances to become even bigger when it launches in March 2011.