The hype machine is set in motion

Mar 6, 2009 20:31 GMT  ·  By

BioShock was one of the most popular games in 2007 when it appeared for the PC and the Xbox 360 platforms. It was the spiritual successor to the System Shock franchise, which gained a cult status thanks to its intricate story and complex first-person shooter and role-playing elements.

The game, which was set in an underwater city called Rapture where science created tonics that infused people with special abilities, raised a lot of moral issues and tied almost all the loose ends when you completed the game by showing you one of the possible endings.

But seeing just how popular the game had become, 2K Games decided to make it a franchise and, as such, the story will be continued in future titles. Along with the 2008 release of the PlayStation 3 version of BioShock, players who finished the game were treated to a very special teaser video in which footage from the next title in the series, BioShock 2: Sea Of Dreams, was revealed.

But if you thought that created a massive amount of speculation in the fan community, then you're in for a special treat, as the official teaser campaign for the game has begun. Across a few cities posters have been placed upon lamp posts, detailing that, “There is something in the Sea” and containing a link to this website.

Upon visiting it, players are offered a few pieces of information about a mysterious case of kidnapping that took place in Ireland's Cliffs of Moher region on February 20, 1967, almost 7 years since the events in the first BioShock title. A newspaper article says that a small girl was kidnapped by a tall man with incredible speed who wore some sort of miner's hat that glowed red. A handwritten letter is also present in the game, in which a certain J. Lynch says that he saw the red glow in the waters around the bay area.

Last but not least, a picture of a small puppet that looks like a miniature version of a Big Daddy, the protectors of the Little Sisters in the first game, is also present, which sends to the teaser trailer we saw last fall, where an adolescent girl was seen holding one such doll on a sea coast backdrop.

Already the viral campaign has generated a lot of rumors and it seems that more things will be revealed in the following weeks. Hopefully, we will get to see some concrete details as we approach the targeted release period of the game, at the end of 2009.

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