14 DAY TRIAL // Users of Microsoft’s decision / search engine will be able to benefit from better information when planning their travels with the help of Bing, as the company will start adding information from KAYAK. The new partnership inked with KAYAK is designed to enhance the existing search experience of Bing’s travel vertical.
In all fairness, Bing Travel already offers a powerful set of search technologies to make planning a trip a simple and straightforward process.
However, as it is the case with a variety of Bing goodies, the KAYAK partnership will benefit users in the United States, as it’s not exactly a global move from the software giant.
“Teaming up with KAYAK, a leading innovator in travel search, allows us to provide a more comprehensive travel search experience,” noted Krista Pappas, Global Travel Industry director, Bing.
“In the coming weeks KAYAK will provide flight search results in the U.S. from multiple cities, airports and airlines, giving customers access to a larger set of flight itineraries as they work to plan and book travel on Bing.”
“For Bing, this means we can focus our development resources on delivering even more unique and valuable features for customers. In essence, this lets us do more for our customers as we continue to invest in next-generation travel experiences.”
The deal between Bing and KAYAK is somewhat a surprise, especially considering that it’s a case of the two kissing and making up.
In mid-2009, KAYAK took a swing at Bing, pointing out a few similarities between KAYAK’s and Bing’s travel search experiences.
A representative of the software giant denied that the partnership with KAYAK has anything to do with the face-off the two companies had in 2009.
“It means Bing Travel is getting more powerful and comprehensive when it comes to helping customers plan and book travel,” Pappas added.
“When combined with Bing’s own tools and technologies such as Price Predictor, rate indicator, flexible search tools and Flight Answers, we are really doubling down on giving customers the tools to make faster, more informed travel decisions.”