14 DAY TRIAL // The newly launched feature series dubbed “I am a World Champion” now live via ESPN and presented by Bing is designed to offer insight into the lives and careers of world champion quarterbacks, according to Microsoft. After partnering with Sports Illustrated to offer football fans the most decisive super bowl moments, the Redmond company has not joined forces with ESPN in order to highlight the most decisive moments of the 28 men that led their respective teams to a Super Bowl victory.
Bart Starr -Green Bay Packers | Super Bowls I, II is the first quarterback to be featured on the website presented by Bing.
The “I am a World Champion” series is part of the ESPN’s annual NEXT event scheduled for the Super Bowl weekend.
“We’re excited to team up with ESPN Films to showcase the decisive moments in the lives and careers of these legendary quarterbacks,” said Danielle Tiedt, general manager of Bing.
“It’s been an inspirational journey to work with ESPN to bring this unique content to life reflecting the key life and career decisions that made these men into legends,” Tiedt added.
Football Fans will be able to hear the quarterbacks talk about their careers and lives themselves. It’s the case of Terry Bradshaw, whose installment is scheduled to air on January 24th at 4 p.m. EST during NFL Live.
“Our collaboration with Bing gave us an opportunity to create a series of truly inspiring features, which offer a new perspective on the lives and careers of a few of the men who have hoisted the Lombardi Trophy,” revealed Ed Erhardt, president of ESPN Customer Marketing and Sales.
Microsoft’s search / decision engine will also power an open-to-the-public panel of Super Bowl-winning quarterbacks.
According to the software giant, ESPN The Magazine’s 2011 NEXT event will feature Joe Montana, Doug Williams and Kurt Warner and is scheduled for Saturday, Feb. 5 at 2 p.m. CST.