Users will be able to easily access info and facts about things that interest them

Jun 8, 2012 13:55 GMT  ·  By

Microsoft has been long touting its focus on providing users with the most relevant information they need, and it has made another step in this direction.

The company has partnered with Encyclopedia Britannica so as to deliver Britannica Online answers to its users straight on the Bing results page.

Following the change, the results coming from Britannica Online to Bing will include a quick overview of the subject, a thumbnail image, and a set of useful facts and figures destined to make it easier to get trusted content in search.

Additionally, Bing will provide users with direct links to various other trusted sources, Franco Salvetti, principal development lead, Bing, explains in a blog post.

The Bing answers feature is one example that can be given when it comes to the manner in which search results are organized on the Bing page.

It was meant to deliver a snippet of information for a quick look of what users are searching for. Additionally, the feature enabled users to easily dig deeper into the provided results.

The same approach is being used for delivering answers from the Britannica Online Encyclopedia, Franco Salvetti explains. You can learn more on the matter through heading to Bing on your own.

“We’re very excited to collaborate with Encyclopedia Britannica as it continues to strengthen its online presence, and hope you find these new answers valuable and helpful in your search for information. Give it a try and let us know what you think,” Salvetti also notes.

Recently, Microsoft has launched a new Bing interface for users in the United States, providing them with the possibility to enjoy a better organization of content on the results page.

Thus, people should be able to find what they are looking for easier than before, while also getting things done faster, not to mention that they are kept in contact with their friends through new social features.