14 DAY TRIAL // Bing users in a few international markets are now able to head over to the gaming corner on the Bing Entertainment vertical in order to play their favorite casual games or discover new titles.
However, the vast majority of customers using Bing worldwide will not be able to access the new content, unless they change the settings for their search/decision engine in accordance with the markets in which Bing Games has been introduced, and even so, they need to be familiar with the English language.
This because the expansion of Bing Games was done only for users in English-speaking markets worldwide.
Essentially, only customers based in Australia, Canada, the United Kingdom and New Zealand will be able to get the new gaming experience associated with the software giant’s search/decision engine.
Users looking for a casual game can head over to Bing Games and select one of the tiles offered by Microsoft by default.
But of course, the decision engine also allows them to search for content, discover new titles, and even play them right in Bing.
The Redmond company revealed that it has seen in excess of 55 million game sessions played in the browser via Bing Games.
Still, Microsoft hopes to attract even more casual gamers with its diverse portfolio, a commitment to provide new releases as frequently as possible, and with the expansion of Bing Games internationally.
The company has not said whether it plans to introduce Bing Games for users in more countries, but there are a variety of markets that still get a second-class experience, with Bing still in Beta.
Among the new titles that will be delivered to Bing Games will be titles from CrowdStar, planned to go live in mid-December.
“The tremendous reach of Microsoft’s casual games properties allows us to bring our games to brand new audiences and gives our current users all new ways to play their favorite games,” said Niren Hiro, CEO of CrowdStar.
“We’re thrilled to team up with Microsoft and are looking forward to releasing more games across its online platforms.”