Google's position won't be challenged any time soon by Bing-powered search

Mar 12, 2012 13:54 GMT  ·  By

It's not much of a surprise or a revelation that Google dominates the search market. As much as Microsoft has been trying to change things, Google actually grew a bit in the last year, by one percentage point.

Google owned 66.4 percent of the search market in the US in February, according to comScore numbers. That's just for the desktop search market. It had a 65.4 percent share in February 2011 and 65.9 percent in January this year.

Google's share of the search market constantly fluctuates around the 65 - 66 percent mark, so month-to-month changes are usually meaningless.

In that light, a one percent point year-over-year growth is even more meaningless since the figure will vary wildly depending on which months you compare.

Bing, by comparison, owned 15.3 percent of the market last month, a very slight bump from the previous month, when it had 15.2 percent. Still, Bing can boast a more meaningful growth from a year ago, when it only had a 13.6 percent share of the market.

Bing has been growing constantly, albeit slowly, ever since it was introduced. That's good news for Microsoft, but it's offset by the fact that Yahoo, also powered by Bing search results, has been losing just as much for the past couple of years.

Yahoo reached new lows, it only had a 13.8 percent share of the market in February, that's down from 14.1 percent in January 2012 and 16.1 percent a year ago.

Bing-powered search, as a result, hasn't been doing much, it's at 29.1 percent in February 2012 and was at 29.7 percent a year ago. Bing may be gaining, but if Yahoo continues to drop at this rate, Microsoft won't budge Google's dominance any time soon.