14 DAY TRIAL // The Bing Cashback program is without a doubt one of the strongest assets of the latest generation of Microsoft’s search engine. In fact, the Redmond company has positioned the successor of Live Search, not just as a search engine, but as a new breed of service, designed not only to help users search, but also decide. This is why Microsoft insists on the decision engine for Bing, the evolution of traditional search engines, a medium catalyzing decisions and not just searches.
Cashback is in this context set up to tilt the balance when it comes down to online shopping. Customers hunting for the best deal possible via Bing will be able to identify highlighted results to their queries pointing them to products from Internet retailers participating in Bing Cashback promotions. Specifically, for each product acquired through Bing Cashback from a qualifying online shop, customers get a cashback amount, which in some cases can be as high as 50% of the product’s price.
At the bottom of this article you will be able to find embedded and watch the first video commercial Microsoft has put together for Bing Cashback. The video ad is reserved for TV audiences, and highlights the best of Bing Cashback, the fact that it permits customers to save money. In a time when shoppers everywhere are looking for the best deals available, Bing Cashback does nothing more than to easily connect them with products that would earn the biggest cashback amounts.
The latest Bing Double Cashback promotion run by Microsoft for the back-to-school shopping season had to be stopped ahead of the initially planned date because of the overwhelming interest from customers. With the holyday season approaching and the global economic crisis still lurking, Microsoft’s Bing Cashback is bound to gain additional traction with consumers, and it’s the right move for the company to start advertising it more aggressively.