14 DAY TRIAL // Ben E. Keith, one of the largest beer wholesalers in the United States, has just adopted Windows 7 for its mobile workforce. The world’s second largest distributor of Anheuser-Busch products, which sells over 38 million cases of beer a year, has tested a variety of devices to replace older, outdate mobiles, and finally decided that a rugged tablet PC from MobileDemand was the best option for it.
The company tested MobileDemand’s xTablet T7000 Rugged Mini Tablet PC that runs under Windows 7, and concluded that this is the device to help them continue their work.
Ben E. Keith has expanded greatly over the past years, and the pocket-type devices it distributed to its sales reps became inefficient.
The company needed a mobile computer that was also compatible with the new Anheuser-Busch Mobility software.
“When new Anheuser-Busch Mobility software was implemented, Ben E. Keith used the opportunity to also look for new mobile hardware that would offer their reps a more efficient user experience, which in turn, enabled them to sell more beer,” Microsoft’s Erwin Visser explains in the recent blog post.
Ben E. Keith’s sales reps found the new MobileDemand devices greatly fitted for their needs, and Steve Fleming, vice president of administration and information for Ben E. Keith, decided to adopt them.
Moreover, the move to these new devices allows sales reps to do more work faster. Store inventories were completed in less than half the time they required before.
At the same time, Windows 7 ensured that Ben E. Keith sales reps benefited from a smooth transition to the new devices.
“Having Windows 7 made it easy to image the tablets and make updates. And our reps were already familiar with the operating system which made implementation and training seamless,” Fleming explains.
“It’s all in the bottom line results. The MobileDemand tablets simply have the right combination of features and functionality to help our sales reps make better decisions at the point of customer interaction.”