Jan 5, 2011 15:09 GMT  ·  By

All I have to say is that you should expect some great content at the 2011 International Consumer Electronics Show in Las Vegas from Microsoft.

This much is clear, particularly after Microsoft went and hired Chet Logothestian, Stage Director, Creative Visionary & Keynotes to train its speakers.

Judging by the hints the Redmond company has been dropping via its Facebook account, it has quite some surprises in store for CES 2011, which is scheduled to debut later today with the keynote address delivered by Chief Executive Officer Steve Ballmer.

Make no mistake about it, Logothestian has not only trained the various Microsoft speakers, but Ballmer himself, per the motto “Be the Keynote.”

Here is how Logothestian describes himself and his work, as well as the efforts associated with preparing CES 2011.

“I am world-renowned content coach. I have worked with politicians in writing acceptance speeches for suburban aldermen, I coached the setup speaker to the keynote address for the Wyoming Plumber Union Summit and the salutatorian class address for Maple Valley Middle School (Go Cougs!)

“I have recently been hired by Microsoft to analyze, mold and coach presenters, turning them into magicians and helping to create a successful CES 2011.”

Watch the four videos embedded at the bottom of this article in order to get an idea of the entire preparation process that Microsoft speakers at CES 2011 went through.

Unfortunatelly, there’s no footage featuring Ballmer, but I guess that Microsoft is keeping that under wraps, wouldn’t want those Windows 8 details leaking out before the opening keynote address which the Redmond company’s CEO will deliver starting at 9:30p ET/6:30p PT/0230 GMT.

But I’m sure that it’s almost a sure bet that Ballmer will follow Logothestian’s mantra to the letter: “Every communication is like a comet. You either ride the fiery ball, or latch on to the tail and get dragged along.”

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Chet Logothestian
Chet Logothestian and Steve Ballmer
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