Aug 25, 2010 14:40 GMT  ·  By

BabyCenter has announced the launch of its very own iOS application, BabyCenter My Pregnancy Today, the company’s latest innovative designed to provide the modern mom with trusted advice.

According to BabyCenter, the app is a first for the industry. It contains medically reviewed health content, including advice from obstetricians, midwives, nutritionists, and other experts.

It offers examples of daily activities that are beneficial for moms, conversation and connection with other moms-to-be in BabyCenter’s community etc.

“The BabyCenter® My Pregnancy Today app is everything that millions of women love about BabyCenter right in their purse,” said Linda Murray, of BabyCenter.

“Mobile phones are changing the way women get their pregnancy and parenting information, and we want to make sure an expecting mom has all the answers she needs right at her side at all times,” Murray said.

“Our new app turns your iPhone into an expert guide for your exact date of pregnancy, making it that much easier to enjoy the rich, personal experience that is the journey of new motherhood,” Murray concluded.

BabyCenter proceeds to list the main application features, which include:

Your pregnancy day by day: Learn how your body's changing, what's ahead, and how to cope;

Fetal development images: See what your baby looks like each week;

Pregnancy checklist: Reminders to keep you on track with decisions, appointments, and more;

Award-winning videos: Watch your baby grow in the womb, and witness moms giving birth;

Birth clubs: Connect with other women due at the same time;

Due date calculator: Quickly find your due date;

Nutrition guide: Manage your weight gain with tips and recipes to help you eat well;

Track your progress: Countdown to your big day.

The company has also developed other apps for modern moms, one of which is Booty Caller. Also the first service of its kind, the software alerts women via text message when they’re most likely to be fertile.

Download BabyCenter My Pregnancy Today (Free)