Tips for domain names selection

Sep 13, 2007 15:07 GMT  ·  By

When you decide to have a website on Internet, first you must register a domain name. A domain name is a text corresponding to an IP address that makes your Internet presence unique. The domain name will represent the address of your website, such as www.yourdomainname.com. The suffix, .com (in this case) defines the top level domain (TLD). The selection of the domain name is a key factor to your site success.

The domain name has many influences over search engine ranking, website accessibility and if you run a web based business or conduct actions of Internet marketing, it will make your success or not, depending on how good you will define it. It is recommended to choose the domain name in accordance to the products, services or information that your site will provide. If you want to provide a variety of services, for the best marketing results it is preferable to choose individual domain names for every service. In case your web site describes products or services provided by your company, the domain name should be your company name. In this way you can have an online business card 24 hours a day and also the chance to increase the power of a brand, if you previously created one.

Your website domain name should be kept short and easy to remember by your site visitors or potential customers. It is well known the fact that people search often the existence of a .com domain as compared with .info. The top level domain of type .com will be indexed by search engines in a different manner than .info, meaning that .com has a higher priority in this case. The name of your domain could be a single word or two words, like www.mydomain-name.com. You should also avoid having a domain name similar with an existing one, because it is possible to confuse your site visitors and in this case you can lose many of them. If it is possible, you can choose a domain name corresponding to terms that makes the object of popular searches.

Or after you decided over a domain name you should try to conduct searches on various search engines to see other websites and their domain names. You can use search keywords popularity tools for various search engines. The problem is that many searches are performed using key phrases and this method of choosing a domain name will not always guarantee the success of your domain name. Another suggestion for the selection of your domain name is the use of text generators or crossword puzzles.

The perfect domain name is an ideal concept and you refer to it when searching or defining a domain name for your website and following some general admitted rules to make the domain name optimal for your website or business. Choosing a right domain name is not enough to ensure a certain level of success for your website in many cases. This action should be followed by many other marketing techniques in order to gain the desired website or domain popularity.