14 DAY TRIAL // Apple today confirmed a partnership with The Dentsu Group with the purpose of expanding Apple’s iAd mobile advertising network to Japan in early 2011. iAd is a feature built into iOS 4 which lets users stay within their current app while engaging with an ad.
The report in question, which hit the wires just minutes ago, reveals that Dentsu will be responsible for the selling and creative execution of iAds in Japan, according to the terms of the deal.
Apple, for its part, will host, target and deliver the iAds to its iPhone and iPod touch users in the country.
The Mac maker claims that iAd has emerged as a powerful new way for leading brands to reach the tens of millions of iPhone and iPod touch users, while providing a significant new revenue stream for developers, shortly after its Summer debut in the US.
“After an incredibly successful launch in the US where we’ve already doubled the number of brands on the network, we’re excited to bring iAd to Japan,” said Andy Miller, Apple’s vice president of iAd. “Dentsu is one of the world’s most prestigious advertising agencies, making them an ideal partner for iAds in Japan.”
“We’re thrilled to be joining with Apple to introduce such a powerful new ad platform in Japan,” said Ryuichi Mori, Senior Executive Vice President, Dentsu Inc.
The Tokyo-based Dentsu reportedly offers the most comprehensive range of advertising and marketing services to national, multinational and global clients through its “Integrated Communication Design” approach.
cyber communications, inc. (cci), a subsidiary of Dentsu, will provide one-stop services for iAd in Japan including creative production and media planning, according to today’s report.
“Mobile advertising is Japan’s fastest-growing platform and iAd’s rich media experience and engaged audience of iPhone and iPod touch users make it uniquely positioned to capture mobile’s full potential for advertisers and developers,” Mori added.