14 DAY TRIAL // ifoAppleStore, the only source dealing exclusively with Apple retail topics, reports that Apple store employees are rewarded with a Mac laptop if they manage to meet their daily goals. While the practice isn’t new, additional details about this internal program have surfaced, giving birth to a flurry of questions, rather than to shed more light on the subject.
The report introduces readers to Apple’s practices by saying that, “The Apple stores have always been about the experience: to provide a sales point for products, but never with the singular goal of pressing the customer to buy directly from Apple.” The report outlines that, “The evangelism of Apple stores means that store visitors may also buy from authorized reseller stores or on-line,” while “Apple store employees have been evaluated less on strict sales dollars, and more on attachment rates and customer experience.”
However, Apple is now pushing staffers into generating more sales for its own retail stores, ifoAppleStore continues to stress. The source has found that recent changes to the One To One training program coincided with Apple’s debuting of a new reward program internally called “Make an owner, become an owner.”
“When a sales employee meets a certain daily goal for sales, they are entered in a drawing for a Macintosh laptop, described as a ‘low-end’ model,” according to the leaked information. “The program also applies to the stores’ non-sales staff. However, they are into a the [sic.] drawing whenever they sell a single computer,” ifo reveals.
There is a lot of mystery surrounding the “make-an-owner” program, especially on how often a drawing is held, or if the laptop is considered part of the employee’s taxable compensation, the report adds. Softpedia would also like to note that Apple retail policies have always been kept under wraps. Only on occasion did staffers (better yet, ex-staffers) become vocal on the Apple retail store practices. Those who think they can shed more light as to what that “low-end” Mac is, how Apple store employees are differentiated and other details, are welcome to do so in the comments.