14 DAY TRIAL // Following a meeting between Apple executives and members of its retail management branch, the Cupertino company is now asking low-level retail staffers to pitch in with ideas to boost the iPhone business.
Apple seems determined to re-ignite interest in its flagship product and is proposing various initiatives – which involve the company’s retail department – to put more emphasis on the iPhone, and sell it better and faster to end users.
The latest such effort calls upon low-level retail workers by means of an internal memo which asks volunteers to participate in a cross-functional team to tackle iPhone-centric matters.
“Do you have a great idea about iPhone? Do you ever wonder why Market Support hasn’t implemented something to better support you in selling or suggesting the iPhone? Do you have a thought about something that is missing in the store environment that would help bring iPhone to life?” reads the document.
These are just some of the questions to which Apple retail employees undoubtedly have an answer or two. All Apple wants is for them to speak up.
“We are looking for multiple candidates with the most innovative and relevant ideas to participate on this cross-functional team,” says the electronics company.
Staffers are asked to help solve problems related to how Apple supports and sells iPhones across its brick-and-mortar stores and participate in various projects with members from Market Support.
According to the leaked document, the ideal candidates will have “great” ideas to submit, suggesting anyone who doesn’t believe their idea is great can just stay put.
Employees invited to the effort are those below the manager level. They who dare bring forth an idea must also “feel comfortable sharing their point of view” with the rest of the class, so stage fright is not a plus either.
Some ideas will get picked, while others won’t. Apple clarifies that even if a certain staffer is chosen to participate in the meetings, their idea might not necessarily be put into practice.