14 DAY TRIAL // We all know that Apple is speeding up to the top, but, to be honest, I had no idea they already got there, and just think that the iPhone isn't available on the market yet! The only problem for all the Apple followers in the world is that the company that produces their "beloved objects", no matter if it's the iPod, MacBook or the upcoming iPhone, is not on the first position in the world... yet.
Well, don't let me trick you into thinking that Microsoft disappeared from the face of the planet or that Apple grew over night to become the first world power, since this is not the truth. My previous words were inspired by the latest world wide survey of brands made by Brandchannel.com, an international online exchange and resource about brand marketing and branding. This survey tried to measure the impact of the brand on readers, and the results seem to mirror those obtained last year...
The global results show Google leading, followed by Apple and YouTube, and I am sure that nobody can say anything against it. Google became a daily presence for almost every computer user surfing the web, and the verb "to search", when used to name the Internet search, has been replaced by a new expression, "to google".
In the United States and Canada, Apple's strong presence on the local retail markets and media, as well as the increasing popularity of their products, helped them get the first position, topping YouTube and Google.
The funny part is that neither Google nor Apple managed to enter the Europe & Africa, Asia-Pacific or Latin America's top 5, but I guess that things may look different in a decade from now on. After all, Apple's surprises for 2007 are far from being exhausted - and leaving everything else behind, I am only thinking about the Super Bowl commercial that will be aired on the 4th of February. Some say this is going to be the access to the remastered Beatles catalog on iTunes before the CD, but I hope for something completely new, and I know that I am not the only one!