The iPhone’s current screen size is what people want, study shows

Apr 2, 2013 12:43 GMT  ·  By

Analytics firm Flurry has released the results of a study which reveals that phablets like the Galaxy Note can’t shake a stick at the iPhone, although numerous reports (mostly from analysts) say otherwise.

When Wall Street analysts say Apple needs to release a 5-inch iPhone, you might want to take that tidbit with a grain of salt, says Flurry Analytics. The market research firm has released a handsome chart to prove a valuable point.

The graph displayed above (click to enlarge) shows the top 200 device models breakdown by form factor in the market. 16% of the surveyed devices have 3.5-inch screens or smaller in diagonal length. This category is marked in baby blue on the left.

69% have screen sizes between 3.5 inches and 4.9 inches, where Apple’s iPhone lineup is situated. As you can see, that’s the category that matters most.

By contrast, the category that struggles to exist is the light gray stripe which makes up the “phablet” market share, which includes the Samsung Galaxy Note.

Small tablets are marked in orange (Kindle Fire, iPad Mini etc.) and the darker blue shows that 7% of the device models in use are full-sized tablets, like the iPad.

“The ‘Is it a phone or is it a tablet’ devices otherwise known as phablets have attracted interest, but currently command a relatively small share (2%) of the device installed base, and their share of active users and sessions is also relatively small,” says Flurry.

Apple has been rumored to introduce not one, but two new iPhone models this year. One is said to be cheap, the other is said to be bigger.

None of these rumors hold any water, as not even a single hardware leak has emerged to support them.

All we’ve done so far is take analysts’ word for it, and Flurry’s data seems to suggest we’ve been wasting our time.