This is the seventh time in a row when the retail giant comes on top

Jan 17, 2014 12:56 GMT  ·  By

After it has been voted the number one company in terms of customer satisfaction in the US, Amazon strikes again, in the UK this time.

The tech giant has been awarded the same honorable distinction for the period covering the holiday season, for the seventh year in a row. And like in the US, Amazon UK is celebrating by shaving £25 / $40 / €30 off prices for all Kindle Fire tablets (yes, including the latest Kindle Fire HDX models).

The offer will be available until Monday, January 20, so if you’re interested in adding a Kindle Fire companion to your life, hurry up. You will have to enter the promo code MAYDAY25 when you proceed to checkout with your product.

Also note that Amazon has applied the offer to the already discounted Kindle Fire HD 8.9-inch, which can be currently purchased with £50 / $82 / €60 off.

Amazon has taken the number one spot in the consumer satisfaction study published by ForeSee Experience Index: UK Retail Edition which included more than 10,000 participants who were asked to rate several retailers in terms of satisfaction.

Amazon towered over its competition with a total score of 84.