Changing the economics of publishing for an Apple tablet forever

Oct 4, 2011 13:27 GMT  ·  By

In addition to launching six new Touch Apps today, Adobe announced at its MAX 2011 technology conference the Digital Publishing Suite, Single Edition for publishing on iPad.

When it’s released in November, Single Edition will allow freelance designers and small design firms to publish interactive content created with Adobe InDesign CS5.5 on Apple iPad, Adobe said.

“With a breakthrough fee of just US$395 per application, Single Edition offers an affordable and flexible end-to-end workflow for designers to publish a single-issue application for sale or distribution through the Apple App Store,” according to the company behind the Flash Player.

“Without writing a single line of code, designers can now use their existing skills and workflows to create an application for the iPad, saving on development costs while allowing them to maintain complete creative control,” Adobe said today.

Single Edition users will be able to publish single-issue content as an application for the iPad, whether it’s a a brochure, a highly-visual book, or an annual report.

Users will leverage Creative Suite 5.5 workflows to create an app that is specifically designed for the 9.7-inch screen of the Apple tablet, much like renowned publisher Condé Nast does, according to the makers.

Condé Nast used exactly the same tools “to reinvent their publications for delivery on tablet devices,” Adobe said today.

Commenting on their new publishing tool, Todd Teresi, vice president and general manager, Media Solutions, Adobe, remarked: “Adobe is dramatically impacting the economics of publishing on iPad.”

“Adding Single Edition to the Digital Publishing Suite family shows Adobe’s commitment to making digital publishing available to businesses of all sizes – from freelance designers to small design firms to large global publishers,” said Teresi.

Adobe Digital Publishing Suite, Single Edition for iPad is scheduled to ship at the end of November 2011. Licenses will be purchasable solely through Adobe’s official web site.