14 DAY TRIAL // The popular sports equipment maker took down some of its websites after a security breach that targeted their network was discovered on November 3.
“Our preliminary investigation has found no evidence that any consumer data is impacted. But while we continue our thorough forensic review, we have taken down affected sites,” reads a company statement.
The affected locations include adidas.com, reebok.com, miCoach.com, adidas-group.com and some local e-commerce shops. They were all taken down in order to protect the individuals that might visit them.
“Since learning about the issue, we have put in place a number of additional data security measures. The changes reflect enhancements to the high standards consumers have come to expect from the adidas Group and its brands”
The reasons for such an attack are not yet known but it might very well be one of those situations where the cybercriminals are doing it just to have some fun.
“The attack on Adidas is an example of how cyber crime has become an International sport in the past year or so, as we have seen more and more big brands compromised worldwide,” said Eddy Willems, security evangelist at G Data, according to SC Magazine.
“The good thing is that Adidas, unlike many recent cyber crime victims, seems to be acting quickly and has security in mind. The hack appears to be only to the website and not the databases, which suggests that no customer data has been compromised.”
He also claims that in these situations hackers just want to prove their powers to the world. In some cases it's not about money or data theft, instead the attackers want to attract attention and gain fame.
Some of the websites were restored but others are still recovering from the hit. In the meantime, it will remain to be seen if anyone comes forward to claim the attack.