14 DAY TRIAL // AdWords, the advertising platform powered by Google, is probably one of the most updated solutions because it is weekly improved with new and attractive features. OK, I agree that AdWords works with financial data and other private information, so it's almost mandatory to keep the customers up to date and enable them to enhance their results. As you know, AdWords allows people to advertise on the Internet using Google's SERP and the adverts distributed via AdSense, the other advertising platform owned by Google. Because I already mentioned that AdWords is improved periodically, here comes this week's update.
"If you advertise using site-targeted campaigns, you know they're a great way to choose who sees your ads since you select the sites on which your ads appear. Now, with the Reach and Frequency Performance report, you can see how many users saw your site-targeted ad and how frequently they viewed them over a period of time. Additionally, the report includes a new metric we call cost-per-head. The cost-per-head is the average cost for you to reach an individual user," Judy, Inside AdWords team, sustained on the official blog of the service.
If you want to perform a Reach and Frequency Performance campaign and receive a report using this new feature, you can find it on the Create Report page located in the Report Center menu.
As you surely know if you're an AdWords publisher, the previous updates ware released last week, concerning the functionality of the click technology over the ads distributed by AdSense. Until the release of the improvement, the users were able to click straight on the rectangle containing the adverts, the product counting the click. Now, the visitors must click directly on the ads' link while the border is unavailable.