14 DAY TRIAL // The Seminars are the must-be place for those who want to start an account in the near future and have no previous experience with it. Conducted by search marketing professionals, they might prove the difference between "a lot" of cash coming your way because of careful optimization of your AdWords account or "some" cash flow to your online pockets. If it were the case and I had the opportunity and motive I wouldn't stop to think about it twice, I'd be in the front row with an agenda filled with questions.
In order to be able to participate at one of these Seminars (and not get kicked out by security), you'll have to sign up for it 7 days in advance. Some money will also be involved when you do, the Mountain View based company is willing to give the attendees 50 dollars worth of credit, usable only through and for AdWords Advertising. Nevertheless if you do chose to opt for this, you should really take a look at the terms and conditions of advertising credits, just to be on the safe side.
Some additional data about these meetings is available online here, like dates, course outlines and registration instructions, as Vivian of Inside AdWords crew noted on the Google AdWords blog yesterday. The new towns that have been added as locations for the Seminars are St. Louis, Miami, Las Vegas, Denver and San Francisco. In case you're not in the vicinity of any of those places you have a chance to get them to come to you if you fill out this form and pray hard that enough people in your zone have done the same, for the trip to be worth it for the individuals that conduct the informative gatherings.
European users weren't graced by the Great Search Engine with a new location, so I guess the people there will just have to be ok with resigning that one day, perhaps?