14 DAY TRIAL // Papa Google, in its unlimited wisdom, thought that it might push more ads in the same window and if it can't reduce the font with which they are written, it could add a scrolling function to the whole deal and that would mean a "problem solved" stamp on it.
To be honest, I'm not big on clicking the ads, perhaps some manage to draw your attention and you make the extra gesture, but I sincerely doubt that there are people who are looking for ads and can't get enough of them, so they'd scroll further down. There's a popular song in Europe, performed by Miss Platnum entitled "Give me the food". I'd paraphrase its title for this case and those people and turn it into "Give me the ads"; and I would shoot a video for it that would feature one guy sitting on a chair in the middle of the room, printing out ads from all four computers that surround him, while checking out newer ads online.
Ok, weird analogy there, but that happens all the time when you are annoyed by clicking on an ad when you're in a hurry and it takes ages to load while you haven't realized that you were two pixels away from the right click to make. That happened to me a couple of days ago and because of it I got a fine for running a red light. Imagine my mood when I saw this today.
I'm pretty sure that this experiment that Google is conducting right now won't come to be, but you never know, it's a moneymaking scheme and as long as it delivers on that end it might just. Oh, it comes in two versions, for whatever type of ads banner it is integrated on: both from left to right and up down. Enjoy your scrolling if you will?