The ad for Irn-Bru centers on the son's humiliation, the ASA says

Jul 10, 2013 14:23 GMT  ·  By

The Advertising Standards Authority (ASA) has allowed the running of a commercial showing a teen embarrassed because his mother is trying to seduce his friends.

The ad for Irn-Bru starts off with the mother telling the boy's friends about her new bra.

*User discretion is advised when playing the video, as the footage can be found offensive. The mom proceeds to clean the table in a seductive manner. The son has to drink a refreshment to get through the humiliating moment.

The ASA has considered that the advert is not irresponsible and inappropriate, as it centers on the son's reaction.

“Although we noted that some complainants had interpreted the action in the ads as portraying an inappropriate relationship between the mum and the son's friends, we did not consider that their interaction was a portrayal of irresponsible behavior,” they stated, according to the Daily Mail.