Feb 14, 2011 23:01 GMT  ·  By

Despite heavy rumors that such a decision may be showcased soon, Activision boss Bobby Kotick has once again revealed that his company wasn't that interested in presenting a Call of Duty online experience that would use a subscription model, in the same way as World of Warcraft, for example.

Activision's Call of Duty series has been raking in money hand over fist, despite the fact that it's only seeing yearly releases priced at $60 and two or three downloadable content launches, priced at $15.

Seeing as how more money is good money, rumors have speculated that Activision will be presenting a subscription-based online-only Call of Duty title.

Activision, on the other hand, says it's not really interested in such a thing, through its CEO, Bobby Kotick, who talked with CNBC about the future of the series.

"You know, we don't really spend a lot of time thinking, honestly, about how do you convert this Call of Duty experience to a subscription model."

"What we really spend time thinking about is, how do you create really compelling Call of Duty experiences that are going to delight our audiences, and usually people are willing to pay for the content if you deliver them something spectacular, which is our intention."

According to last week's new reveals, Activision has established a new studio, Beachhead, which will be overseeing any and all digital content for the Call of Duty series.

Rumors immediately popped up, saying that the studio will be responsible for an eventual online-only Call of Duty, based either on subscriptions, like World of Warcraft, or on microtransactions, like other free-to-play initiatives.

Speaking of free-to-play, Call of Duty will receive such a title, but it will be exclusive to the Chinese market, as Activision wants to benefit from the large country's interest in online games, fact proven by the popularity of World of Warcraft, from sister company Blizzard.