14 DAY TRIAL // Another year has passed, so one of the things gamers are looking forward to is the announcement of another Call of Duty title, as Activision confirmed another installment in the franchise at its Q4 conference call, held yesterday. Further official details about he game stopped here, but rumors about Call of Duty 7, for lack of a better name at the moment, have been flying around for some time now. According to them, the title will most likely take place during the Vietnam war, and will be released sometime in November, which would fit Activision's general guideline for releases.
And if you might not be excited about a CoD game that doesn't bear the Modern Warfare tag, then you should know that Activision shares your lack of enthusiasm. While citing a greater competition and tougher opponents than the ones Modern Warfare 2 had, Activision has stated that it doesn't expect this new Call of Duty game to raise to the reputation of Infinity Ward's shattering hit.
Speaking at the Q4 conference call, Mike Griffith, the publishing CEO at Activision, stated that, "We've consistently grown the Call Of Duty franchise revenues year-on-year for the past seven years. We expect to continue our strategy of annualising this franchise opportunity. At the same time, we recognize that Modern Warfare 2 was an unprecedented success, driven in part by the game quality, our retail and marketing execution, and by the relatively friendly competitive environment [at Christmas]."
He further added that, "We expect to have a more difficult competitive environment this year, and therefore we've not planned on the same level of success [with 2010's CoD title] as we enjoyed in 2009. That said, we're still bullish on this year's title, and we do see upside potential if we execute well by engaging the much larger set of consumers who were introduced to the Call Of Duty franchise in 2009." And this year's competition is indeed fiercer, with DICE's Battlefield Bad Company 2 coming this March, which has looked absolutely amazing so far, as well as with a new Medal of Honor game being expected sometime towards the end of the year.