14 DAY TRIAL // Acer has reiterated its plans to change its strategy for 2012, revealing a few moves for this year and beyond, or so reports state.
Digitimes has once again provided information on what a world-class IT player is thinking of doing in the short- to mid-term.
Apparently, Acer intends to change the way it goes about things on the ultrabook, notebook, tablet and smartphone segments.
The ultrabook market is where it will be the most aggressive, with four new models planned for the second quarter.
What's more, in the third quarter, the PC and mobile product maker wants to ship models priced at $699-799 (530-606 Euro, according to exchange rates).
Speaking of prices, while more affordability for ultrabooks is being sought, the overall strategy will be passive.
Instead of trying to lull customers with affordability, Acer will pay more attention to user experience and demand.
Acer will also survey the product and price segments that other companies are not covering at the moment.
Giving tablets as an example, President Jim Wang reportedly said that the overall idea was to leave the high-end and low-end segments to Apple and Amazon.
That means that the mid-range price market will be the most lucrative venture, between $299-$499 (227-379 Euro, give or take).
Finally, in what is a fairly major restructuring decision, Acer will cease managing two different business divisions for netbooks and Ultrabooks. Instead, it will merge the two into a single, cohesive whole.
It won't be an instantaneous transformation, though: the merger will be done gradually, with completion set for 18 to 24 months from now.
Until then (and probably afterwards as well), Acer will continue to sell both types of products, expecting to retain its 45% share of the entry-level mobile PC segment.
Whether or not it manages to ship the intended 10-20 million tablets in the meantime remains to be seen.