14 DAY TRIAL // Since Acer has been without a permanent CEO for a while now, one might say it was high time it decided on what to do next, and it looks like a decision, of sorts, has been taken regarding its business direction.
Some end-users may have stumbled upon one of our recent articles where it is implied that Apple is, indirectly, costing IT companies' CEOs their jobs.
The implication came as a result of not just AMD, but also Acer ending up without chief executive officers because the board could not find a consensus with them, particularly regarding tablets.
Acer's CEO left more recently and, since then, Chairman JT Wang has held the position of interim head figure.
That said, the company was supposedly going to revise its business outlook and strategy in order to more successfully tackle current trends and what the future may or may not bring.
Provided a recent report made by Digitimes is to be believed, Acer has now selected its path, that of value instead of volume.
Basically, the outfit will recruit more R&D talent and will not be as focused on pushing shipments.
Instead, it will develop products that consumers are sure to need and will do its best to maximize product value.
The Clear Fi technology, software users interfaces and touchscreen solutions are among its primary concerns, as is collaboration with telecoms.
All in all, the world-class IT player wants to face and cope as well as possible with the so-called revolution on the smartphone and tablet PC industries, not to mention that of notebooks and netbooks (since Windows 8 will support ARM, opening the door for new mobile PC designs).
In the meantime, Acer is seeing 'rather good' orders for the Iconia tablets and claims to be among the leading vendors (as far as shipments go), although component shortages will impair its efforts during the second quarter.