14 DAY TRIAL // Yesterday, America Online implemented in its web portal a lightweight video viewer and speech-recognition technology which improves the results returned by scanning the audio content of the multimedia files.
The Dulles, unit of Time Warner Inc, said that the search engine has improved its searching capabilities and is no longer searching only closed-caption information provided by content contributors.
To ease the viewing of the video content, AOL has integrated this lightweight video viewer which leverages the playback engines of media players already in the PC, including the popular Windows Media Player, RealPlayer and QuickTime.
"The viewer is JavaScript that takes advantage of the PC environment," Blum said, adding that viewers can create their own play lists for content they want to access later.
AOL plans to announce next week new content partners for its video-search repository.
For advertisers, the viewer can deliver ads relevant to the content chosen by the consumer, Blum said. The advertising can be displayed in a variety of ways, including before or after a video is shown.