14 DAY TRIAL // ATI is definitely playing its DirectX 11 market dominion card and has decided to enter a deal with Valve, who has agreed to make ATI Catalyst Driver updates possible through its Steam PC games and digital entertainment platform.
Though NVIDIA aims to regain dominance on the graphics card market, AMD can still brag about controlling most of the DirectX 11 segment, from entry-level to enthusiast users.
After having practically owned the DirectX 11 graphics card market for months, AMD proudly announced that, according to Valve's most recent Steam Hardware Survey, 87 percent of DirectX 11 gamers use ATI Radeon products.
Eager to exploit the advantages of the Steam PC gaming and entertainment platform, the company has signed an agreement with Valve.
What this pact stipulates is that updates to ATI Catalyst drivers, complete with auto-notifications, will be possible via the platform,
This new possibility should aid end-users in more easily making sure their machines are always running as well as possible.
"Valve is extremely pleased to be working with AMD to provide automatic driver updates for AMD's leading edge products on Steam," said Jason Holtman, director of business development at Valve.
"PC gamers demand the most of their gaming hardware and providing these updates automatically will help ensure those playing via Steam are playing at optimal performance," he added.
“Steam represents an evolution for PC and online gaming, and the availability of ATI Catalyst graphics driver updates directly on the Steam platform can help further enhance the PC gaming experience for users of ATI Radeon products,” said Ben Bar-Haim, corporate vice president of software for AMD.
“AMD Gaming Evolved and Valve share the belief that ‘Gamers Come First’ – we now have the opportunity to work together to help ensure the best possible experience for PC gamers,” AMD's VP went on to saying.