14 DAY TRIAL // With the introduction of its line of Fusion APUs, AMD has managed to deliver a new level of performance in the integrated graphics market, but the company won't stop its efforts here as it plans to help developers optimize their games for these graphics cores.
Nvidia has used a similar strategy for improving the performance of their GPUs in games, but AMD has been a lot more relaxed when it comes to its relations with game developers.
However, an AMD official, has recently confirmed this is set to change as the company wants its Fusion-series APUs to become a "compelling option" for video games.
"We always try to ensure games are able to run on our AMD Fusion APU offerings at maximum performance while maintaining the bulk of the graphic features,” said Peter Ross, senior marketing manager at AMD, in an interview with the GamersDailyNews Website.
“AMD has worked very hard to ensure our integrated graphics are a compelling option for gaming purposes, and going forward we’re going to see even more goodness coming from this area where gamers will be able to enjoy the full gaming experience on our AMD Fusion APUs without compromising on quality," concluded the company's rep.
Until the release of AMD's Fusion APUs, and particularly Llano, integrated graphics have been considered too weak for running anything other than some basic games.
Even if Intel brought a definite improvement is this area with the launch of its Sandy Bridge processors, integrated graphics still weren't good enough for gaming as the drivers caused all sort of image quality issues.
AMD however benefited from the experience gained with the Radeon series of graphics cards and it was able to integrate in the processor a high-performance GPU that was seconded by far better drivers that what was available from Intel at that point in time. (via Xbit Labs)