14 DAY TRIAL // AMD may have a full range of server processors, but they aren't going to sell themselves, not well enough anyway, so it established a new collaborative effort for their promotion.
Then again, the AMD Ready Solutions for servers is as much a promotion plan for the Opteron 6200 series of chips as it is for the motherboards of ASUS, Supermicro and TYAN, among others.
“With AMD Ready Solutions for servers, our customers can find complete and verified server platforms in the channel the day of launch,” said Paul Struhsaker, corporate vice president and general manager, Commercial Business at AMD.
“The combination of the existing socket infrastructure already in place with AMD Ready Solutions will enable faster and easier upgrade paths to new levels of server performance and scalability.”
The main benefit of Opteron 6200 is that the new series of CPUs is compatible with the chip socket infrastructure already in circulation.
This means that tested and validated platforms can be brought to market in a timely fashion and for a wide range of server workloads, even supercomputing / HPC (high-performance computing).
Virtualization, enterprise and database service, cloud computing are all targets of AMD.
“ASUS is collaborating with AMD to deliver the market’s most comprehensive portfolio of the new AMD Opteron 6200 Series processor-based motherboards and server platforms,” said Tom Lin, general manager of Server Business Unit at ASUS.
“The new solutions will deliver the performance to handle massive real-world server workloads, advancing data centers and high-performance computing to the next level.”
AMD obviously intends to avoid any situation where its chips turn out to be underwhelming or some such, as was, unfortunately, the case with Bulldozer.
The company already had to lay off 10% of its global workforce, many of which were from the PR and marketing departments.
That said, this latest collaboration might be part of that 'Project WIN' AMD said it would reveal (should be announced in a short while).