14 DAY TRIAL // Hardware maker AMD believes that the fact that it is providing the chips for the coming Xbox One and the PlayStation 4 will give the company an edge on the PC market when it comes to video game performance.
Matt Skynner, a vice president of the company, is quoted by ShackNews as saying that, “Because they’re first developed on our hardware, there should be a performance advantage. They should run better on our hardware.”
AMD surprised many industry watchers when it managed to persuade both Sony and Microsoft to use its chip-based solutions for their next-gen hardware.
The company is in tough competition with both Intel and Nvidia on the PC market and its success in the console space will have repercussions for the coming years.
Skynner adds, “Couple years ago when we saw how the console thing was gonna shake out, we thought how can we leverage this to a better Radeon gaming solution across other markets, so if we can create that performance advantage on the PC – from a graphics point of view – then we can give our customers a better gaming experience and grow our market share.”
Both Sony and Microsoft are claiming that the architecture of their devices makes it easier than ever to create games and then port them to other platforms, including the PC.
The increased computing power of the Xbox One and the PlayStation 4 will be used to deliver experiences that look better, but players can also expect to see improved Artificial Intelligence, support for more characters in multiplayer and better social interactions.
The PlayStation 4 will be out on November 15 in the United States and two weeks later in Europe. The Xbox One will arrive on November 22 on 13 core markets, while other gamers will have to wait until early 2014.