14 DAY TRIAL // Advanced Micro Devices just announced that it will start licensing a number of its 3D technologies to the mobile phone making company QUALCOMM as the hardware producers recently signed an agreement in order to make available cutting-edge graphics core technology for the incoming generation of mobile phones and other handheld devices.
This agreement comes as a natural pact between two companies that are active on the same general market while not being in direct competition. According to a press release launched by Advanced Micro Devices, the patented Unified Shader Architectur which was first introduced in the Microsoft Xbox 360 gaming system, will now be readily available for QUALCOMM to integrate into its Mobile Station Modem chipsets that are expected to become very popular.
"QUALCOMM's licensing of AMD's industry-leading OpenGL ES 2.0 IP for integration into our chipset solutions allows us to continue our leadership in providing the highest quality graphics application experience in the industry," said Steve Mollenkopf, senior vice president of product management for QUALCOMM CDMA Technologies. "We look forward to seeing devices that leverage this technology to deliver the full potential of what wireless has to offer."
"AMD's graphics technology is based on years of high-quality graphics processing and expertise in the mobile market, enabling cutting-edge handheld devices with maximum performance," said Adrian Hartog, senior vice president and general manager of AMD's Consumer Electronics Group. "The combined force of QUALCOMM's chipset solutions and AMD's graphics technology is well-positioned to meet mobile consumers' growing demands for visually compelling content."
Advanced Micro Devices will start delivering new and innovative graphics solutions while optimizing the existing ones for the best experience from a mobile phone. AMD became interested into the handheld market segment and technology after the hardware producer acquisitioned the graphics manufacturer ATI and their first joint production is the Imageon line of media processors, that are offering native support for a ''variety of multimedia functions, including mobile TV, video, photography, video telephony, music and 3D graphics processing.''