For a move meant to turn users away from Intel's IDF, it isn't bad

Sep 11, 2012 11:11 GMT  ·  By

The event known as Intel Developer Forum kicked off today, so naturally, Advanced Micro Devices made some press announcements meant to move people's attention from that.

The launch of the SeaMicro SM15000 server is the main AMD event of the day, but the partnership with RealD isn't something minor either.

As it turns out, the AMD FirePro line of professional graphics adapters will start benefiting from RealD's BlueLine technology.

The video cards already have all they need to send 3D feeds to projectors, TVs, monitors, etc., but there is still the matter of control and ease of use.

RealD's BlueLine technology enables just that: control over the DLP projector, the 3D software and the graphics card, all from a single software control panel.

The Firepro V5900 already features BlueLine, and all AMD FirePro GCN (Graphics Core Next) models will receive the functionality over the coming months.

"AMD and RealD are responding to the expanding stereo 3D market, which has grown exponentially over the past several years," said David Cummings, senior director and general manager, Professional Graphics, AMD.

"Whether you're working through computer-aided design (CAD) workflows, building CGI effects in movie studios or simply taking in a movie at the local theater, viewers will now experience improved stereo 3D video powered by AMD FirePro graphics and RealD. Together, we will deliver a more enjoyable and realistic 3D experience, while providing IT managers with an unmatched, turnkey stereo 3D solution."

BlueLine is a right- and left-eye frame identifier technology for stereoscopic 3D images, one that, among other things, will prevent 3D images from being displayed backwards.

The new partnership is bound to net AMD more clients among corporations, educational institutions and the media and entertainment industry. After all, studio projection rooms, university theaters/classroom and in-room video display rooms can all benefit from a centralized control interface.