14 DAY TRIAL // And I'm not talking about Christmas. When I say that, I actually mean it's time for a new AMD vs. INTEL chickfight. And this time it's a perfect moment for AMD's CEO Hector Ruiz to take the center stage at the American Antitrust Institute National Conference in Washington, D.C. A good place to tell just how pissed off you are. And since we're talking about AMD, you can only be mad at INTEL.
"I want to give you an idea of what it's like to do business day in and day out when you are competing against an abusive monopolist. How it makes no difference whether you are just as efficient - or even more efficient - than they are." said Ruiz.
"I do not need my fortune teller hat to tell you one truth about which I am absolutely certain. There is no proper or defensible place for illegal monopolies in the 21st century global marketplace... My purpose is not to argue for competitive advantage - we know how to compete. My purpose is to lay out the facts so that law and economics can do their job to protect consumers. Google, Microsoft, and computer manufacturers like HP and Dell all owe their existence to the simple fact that competition replaced forced exclusivity and allowed a variety of players to compete and succeed," he also said.
And then came the bomb: "Intel uses illegal tactics explicitly aimed at preventing customers from doing business with AMD." Dell for example is accused of "secret and likely illegal" actions that promote exclusive use of INTEL chips inside Dell computers. "Computer manufacturers are dependent upon Intel's 'rebates' for a large portion of their razor-thin operating margins and must sacrifice their brand in favor of promoting Intel," Ruiz added.
"In an IT industry without an abusive monopoly, computer manufacturers are empowered to flourish because innovation and differentiation are rewarded - rather than be obligated to a single supplier. The benefits are passed on to consumers through lower prices and greater choice in the marketplace." Nice said but I can't help but wonder. Would AMD have done the same thing if it had an equal market share? Probably.
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