14 DAY TRIAL // Advanced Micro Devices has signed a partnership agreement with digital media company DivX, under which some digital media processors in the Xilleon family will get DivX digital encoding support. As a result, AMD will get the opportunity of selling its Xilleon digital processors to more television manufacturers.
"We are committed to delivering a true multimedia experience with AMD Xilleon processors providing excellent visual quality and interoperability across a number of high-definition digital TVs and platforms. DivX video is a highly attractive feature that we believe complements AMD technology to offer real value to our DTV OEM customers and consumers," said Dave Di Orio, corporate vice president and general manager for AMD's DTV Division.
Xilleon is a system-on-a-chip MIPS (Microprocessor without Interlocked Pipeline Stages) processor that is primarily used in et-top boxes and digital TVs. The processor was initially developed by ATI, and has been transferred to AMD after the 2006 purchase. The companies have not yet decided upon which of the processors in the Xilleon lineup will receive the certifications.
AMD has recently released a new family of Xilleons that feature advanced motion compensation and frame rate conversion. The processors will have a critical role in achieving a clearer picture for displays, a technology that is referred to as "20/20 television."
"Our goal is to create a seamless media experience where consumers can enjoy high-quality video on any kind of device, and AMD is an excellent partner to help realize that vision. Digital televisions are an increasingly important element of the 'three screens' that define the digital media experience today - the PC, the television and the mobile device, and we believe our agreement with AMD will help improve the media experience for consumers," said Kevin Hell, chief executive of DivX.
The DivX and the Xvid formats are used to encode DRM-free movies, especially those videos found on the file-sharing or peer-to-peer networks. The codecs are a variation of MPEG 4 ASP and provide acceptable video quality at reduced file sizes. Until now, more than 120 million of DivX Certified products have been shipped worldwide.