14 DAY TRIAL // DisplayPort 1.1 is the new industry standard for large displays and AMD's graphics division, formerly known as the independent company ATI, announced the successful testing of a next generation graphics processor featuring a native DisplayPort 1.1 transmitter that connected with no problems to a Genesis Microchip DisplayPort receiver. The Video and Electronics Standards Association (VESA for short) will subject the new graphics chip to further interoperability tests.
"A breakthrough technology, DisplayPort, aims to unify and standardize display across the desktop and notebook computing environments through a common high-bandwidth interconnect", according to the news site BusinessWire. "AMD has been driving the high-definition transition on the PC with innovative firsts such as integrated HDMI, high-bandwidth digital content protection (HDCP) and our Unified Video Decoder (UVD)," said Rick Bergman, Senior Vice President and General Manager, Graphics Products Group from the AMD company whoe was cited by the same news site. "With the successful interoperability testing of the first graphics chip to feature a native DisplayPort transmitter, we are once again breaking new ground in customer-centric innovation by offering increased choice in video and display technologies to our users."
As the DisplayPort is the world's first standard that allows a true unification of several display interfaces it is important that all graphics chips manufacturers and video cards producers support the emerging standard, more so since it can use "both external connections, such as a display to a PC or TV, as well as embedded interface applications, such as inside a notebook PC". "Achieving this level of interoperability is the result of a long-time collaboration between AMD and Genesis Microchip," said Alan Kobayashi, Vice President, DisplayPort and Monitor Marketing, Genesis Microchip. "Like AMD, we believe that the creation of DisplayPort is an industry milestone that will deliver incredible performance in displays and address the growing bandwidth concerns of any high-resolution audio and video application."
"As one of the founding members of the DisplayPort promoter group, and a very active VESA member, AMD has played a valuable role for more than four years now in the specification development of the DisplayPort interface," said Bill Lempesis, executive director, VESA. "We congratulate AMD on achieving this tremendous milestone so soon after DisplayPort version 1.1 was ratified in April."