14 DAY TRIAL // Finnish mobile phone maker Nokia is expected to ship Windows Phone devices in excess of 37 million during this year alone, recent reports suggest.
The company has just unveiled a new Windows Phone device at the Consumer Electronics Show in Las Vegas, the Nokia Lumia 900, its first handset to pack support for LTE networks.
Moreover, the company announced expanded availability for last year’s Windows Phone models, the Lumia 800 and Lumia 710 devices.
The new launch and the release of older models in more markets should offer Nokia the possibility to significantly increase its smartphone sales compared to the last year.
The leading mobile phone maker is expected to launch other new Windows Phone models as well this year. The company did say last year that it was adopting Microsoft OS as its main smartphone platform.
Analysts suggest that the company will be able to sell more than 37 million Windows Phone handsets in 2012, and that sales will increase next year. In 2013, the company might sell over 60 million Windows Phones.
Nokia is also confident that its new devices will gain traction on the market and that they will help it regain some of the share it has been losing lately.
Ever since announcing plans to adopt Windows Phone, Nokia has seen its smartphone sales dropping significantly, although it has launched a handful of quite appealing Symbian smartphones.
Nokia’s Windows Phones have been selling well since day one in various markets in Asia and Europe, and they should continue doing so in the new markets they will reach in 2012.
With Nokia kicking off mass production of Windows Phones this year, Microsoft will have a lot to gain as well. The company’s mobile OS has been long lagging behind more popular Android and iOS, though analysts have been confident in its ability to prove successful.