14 DAY TRIAL // We’ve known for a while that iPhones are selling like hotcakes, but new data provided by Canalys confirms that Apple’s flagship device is an absolute hit in its home market.
More specifically, Apple reached a market share of 51 percent in North American markets in Q1, up no less than 19 percent year on year.
With total sales reaching 39 million, therefore scoring an increase of 3.7 percent, the North American mobile market has clearly benefitted from Apple’s investments, especially as the iPhone contributed for the lion’s share during the quarter. Samsung, for instance, increased its market share by just 1 percent to now control 27 percent of the market, with models like the S and the A series spearheading its sales.
Google also scoring big in Q1
Lenovo was placed third with 10 percent market share in North America, while TCL and Google are next but far behind with just 4 and 3 percent, respectively.
“The North American smartphone market has been buoyed by Apple’s strong growth,” said Canalys Analyst Brian Lynch.
“This quarter, the iPhone 13’s high popularity was the key driver. With global demand more uncertain, Apple has shifted more devices back into North America after prioritizing other regions in Q4 2021, allowing it to greater fulfill demand and deliver on backorders from the previous quarter. In addition, the launch of the latest edition of the iPhone SE offers an affordable option for many of North America’s fiercely loyal iOS users. Despite not being mmWave-enabled, carriers’ increasing investments in C-band and sub-6GHz spectrums will open the door for the iPhone SE’s market growth in the coming quarters.”
Google, however, recorded the biggest growth thanks to new models, as its sales went up no more, no less than 380 percent in the first quarter in North American markets.