14 DAY TRIAL // Kickstarter is a very interesting project and, while it has been around for a few years, it's still gaining more and more recognition. The fact that the number of people pledging money for various Kickstarter projects has grown at a steady rate each month should be evidence for that.
The site has now announced that one million people have pledged money for Kickstarter projects to date.
"Last week a woman named Rachel Perrie pledged to a film project called Cargo. At that moment she became the millionth person to have ever backed a Kickstarter project," Kickstarter announced.
"Rachel backed the film because she knew the creator. People often support people they know on Kickstarter. People also back projects they discover via blog posts, tweets, Facebook, and our own site and newsletter," it explained.
Along with the announcement, Kickstarter also highlighted some stats to give a better idea of how people engage with the site. Kickstarter enables artists, engineers, anyone with an idea really, to ask for help in funding it.
In return those that pledge money to the various projects get first dibs on products, preview releases and all manner of perks, whatever the creator has in mind.
To date one million people have taken money out of their pockets to fund a Kickstarter projects, but some have done it more than once. In fact, 16 percent of those that paid to support a project, 166,823 people out of 1,013,725, have done it more than once.
It first took the site 16 months to convince 200,000 people to pledge something for a project, but it only took three months for the latest 200,000. Interestingly enough, while most users are one-time backers, 89 percent of them have backed at least one successful project.
Kickstarter also revealed that its projects have received $100 million, 73€ million, to date and that it's on track of raising more than that each year now.