14 DAY TRIAL // Android mobile phone users have now the possibility to enjoy some new, highly-appealing features in the YouTube 2.0 application for the Android operating system. The most notable one would be the inclusion of VEVO’s extensive library of official music videos to the app, so that Android users around the world would enjoy them.
Through this addition, videos from popular artists like Lady Gaga, Rihanna, Kanye West or U2 come to Android-based smartphones running under the 2.2 Froyo or newer platform flavor.
The latest YouTube native app was also preloaded on handsets that run under the new Android 2.3 Gingerbread operating system version, such as the Nexus S, but can also be downloaded and installed directly through the Android Market.
As stated above, the software also comes with a series of new features that would make it easier to discover and enjoy music videos on handsets, including:
- Music videos are now clearly marked with a ‘music note’ badge - While enjoying the video you can read ‘artist bio’ - It’s easy to discover more tracks from the same artist using ‘artist tracks’ tab - You’ll find similar cool bands on the ‘related artists’ tab
The YouTube 2.0 app for Android is also set to arrive with pre-roll ads from tens of thousands of YouTube partner videos.
Thus, the distribution opportunities from a series of YouTube partners should be greatly expanded, not to mention that more revenue would be opened for partners who distribute their content to mobile.
“Although we’ve tested ads on mobile over the years, this is our largest step in mobile monetization to date,” YouTube stated in a recent post on their website.
Mobile users are accessing YouTube more and more often, the company has just announced a new milestone in the area, with over 200 million views a day on mobile, marking a more than three times increase during 2010.
“As the world goes mobile and more people watch videos on their smart phones, we expect more partners will take advantage of these new mobile advertising capabilities and make more of their content available across more devices,” YouTube notes.