60GB console goes on sale by the end of the week

Aug 12, 2008 06:58 GMT  ·  By

It's not really the biggest surprise of all times, but at least it is an official confirmation from Microsoft: the original 20GB Xbox 360 console triples its storage capacity to 60GB, keeping the same recently lowered price: ?199.99.

The new console will be available in stores across the UK starting the 15th of August, offering three times more storage space for your Rock Band DLC and other XBLA titles - therefore being a very smart addition made by the manufacturing company, since it will increase their profits, too. But, in the end, it's a win-win situation, so we must admit we're happy with that!

"No one device offers the depth and breadth of entertainment that Xbox 360 can deliver and we know consumers need increasingly more and more space to store the amazing digital entertainment content we provide." said Neil Thompson, senior regional director, Entertainment and Devices Division of Microsoft. "Now the Xbox 360 has triple the space to house all your entertainment needs at no extra cost."

The new 60GB Xbox 360 will join the already existing 256MB Arcade-version - which also comes with five Xbox Live Arcade games all for just ?159.99 - and the 120GB Elite version, available for ?259.99. So you can't say you'll have any problems choosing the Xbox that best fits your needs!

This decision from Microsoft to triple its storage capacity is certainly part of the company's quest to win the console war in Europe and the UK, as representatives kept saying for the past few weeks. This also comes naturally after the recent announcements from NPD, which crowned the Nintendo Wii as the best selling console in the US, and after the dreadful sales Xbox 360 had in Asia, especially in Japan. We're curious to see how this will change the European market and we'll keep you updated on the matter.