Windows Phone’s 2012 Growth in the UK Reached 400%

The platform is expected to grow steadily in 2013 as well

By on January 11th, 2013 20:51 GMT

Microsoft’s Windows Phone mobile operating system is being adopted by a wider range of users all around the world, including the UK, where it has reportedly seen an increase in adoption of 400 percent last year.

Apparently, more and more users in the country are interested in the purchase of Windows Phone 8 devices, and this has fueled the overall adoption of the platform for the last year.

HTC Corporation, one of the handset vendors to have launched Windows Phone 8 devices, notes that it has already ramped up production to meet the demand.

The company has had some stock issues with its Windows Phone 8X and Windows Phone 8S devices after launch, but things should be much better now, especially with new color options available for users.

“We did have some stock shortages early on. We were seeing that demand was exceeding supply. As we go into the New Year, I am optimistic we will be able to start to meet all the demand,” Phil Roberson, HTC UK and Ireland executive director, said, according to mobiletoday.co.uk.

“We are really pleased about how Windows Phone is going and we have high hopes for it in 2013,” he also said.

Finnish handset vendor Nokia also registered increased demand of Windows Phone 8 Lumia devices, although its Lumia 920 handset had been available exclusively through wireless carrier EE until the end of 2013.

Yesterday, the company announced estimative sales of 4.4 million Lumia devices in the fourth quarter of the last year alone, beating expectations and showing that the popularity of Microsoft’s mobile OS is indeed on the rise.

Windows Phone 8 is expected to grow steadily in 2013 as well, though its market share might not see a fast increase on short term. According to Francisco Jeronimo, research manager at IDC, Windows Phone might not be able to take down Apple’s iOS until 2016.

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