Apple this week has started airing two new TV ads promoting its latest iPhone. Both commercials focus on individual features that the iPhone 5 has to offer, including noise cancellation and Photo Stream.Orchestra is a brilliant piece of marketing on behalf of the Cupertino giant, featuring a maestro instructing his instrumentalists to tone down their string plucking symbolizing the iPhone 5’s ability to cancel background noise using a special microphone located between the camera module and the LED flash.
Turkey touts the phone’s capabilities as a handy camera, with a great deal of focus on sharing select pictures with select people via Shared Photo Streams. Packed to the brim with turkey puns, the ad couldn’t be more suitable for the Thanksgiving holiday in the United States.
Watch Orchestra above and Turkey embedded below, and tell us how you liked them.