14 DAY TRIAL // Vodafone Netherlands introduces a mobile advertising service model in the Netherlands as part of the Mobile Plus strategy. Vodafone will start with a proposition for two segments in the Enterprise market: Insurance Resellers and Pharmacists. Mobile users will be offered easy access to free professional content, combined with ads, on their mobile phone.
Jeroen Hoencamp, Director Vodafone Enterprise Business Unit: "We think advertising and mobile phones are a winning combination. Both advertisers and customers benefit from new services like this. We are proud to introduce this first proposition with our partner I-Wood and plan to roll out propositions for other user groups in the future."
Vodafone Netherlands introduces the mobile advertising initiative in cooperation with the Dutch company I-Wood. Vodafone provides the two target groups with an attractive handset, tariff offer and access to specific information, wherever and whenever. In return, these customers are offered ads and links to relevant content on their mobile phone.
Insurance Resellers will receive ads and relevant free content from Dutch Insurance Network, enabling them to have instant access to relevant content or financial accounting models. The Pharmacists will receive ads and free relevant content from a healthcare publisher. Vodafone Netherlands plans to extend this model to other target groups.