Mar 23, 2011 10:34 GMT  ·  By

Mobile phone carrier Three UK has just announced that it has a limited edition Sony Ericsson’s Xperia PLAY smartophone to give to one of their customers interested in the new gaming powerhouse.

The wireless carrier is readying for the launch of this device next month, and already placed a ‘Coming Soon’ page on its website to inform customers on the matter.

The handset will land in the carrier's stores, as well as online on its website in April, but a lucky user has now the chance to win a free, limited edition of the device.

And when we say now, we mean right now, as the competition takes place today, 23rd March, between the hours of 12pm and 3pm, on Twitter, on the carrier's page, @ThreeUK.

In addition to the device itself, the company would also give away a Pay As You Go SIM from Three, with credit and all-you-can-eat data, as well as a ticket to the Xperia PLAY launch party, which should be held on March 31st in London.

Here's what the wireless carrier has to say on the device and the prize:

Well, as part of their ‘First 10’ campaign, our friends over at Sony Ericsson have given us the third Xperia PLAY off the production line to give away. It comes in a specially made box with the digit 3 engraved into the casing, and if you’re into phones, it’s sure to become a collector’s item.

The lucky winner will receive a Pay As You Go SIM from Three, already preloaded with credit and all-you-can-eat data, and you and a friend will also get a money-can’t- buy ticket to the Xperia PLAY launch party on March 31st in London.

You’ll be rubbing shoulders with the likes of Tinchy Stryder, and we’ll even pay for your travel and accommodation.

The company will chain the said device with 30 different padlocks, and there will be 30 different keys, with each key and padlock will be numbered.

All that users would have to do is to tweet the hashtag #WinThreeXperiaPLAY, followed by the key and padlock combination that they think might release the Xperia PLAY (an example of a tweet would be ‘Try padlock 15 with key 9! #WinThreeXperiaPLAY’).

The phone is not the only thing that would be available for participants, as the carrier also has in store 9 MiFis as runners-up prizes.

We’ll be using TwitCam to live stream the action, so you’ll be able to see Sedge actually trying the key and padlock number combination that you’ve tweeted. And if the winning combination is tweeted, it’ll be the first person that tweets that correct combination according to Twitter that wins,” the carrier notes.

“There are over 900 different combinations, so you’ll have plenty of chances to play, and you can enter as many times as you like. You can find out more about the ‘First 10’ campaign over on Sony Ericsson’s Facebook page.”