14 DAY TRIAL // When it comes to the most popular mobile games available on the market today, Tetris has managed to secure the leading position on the best-selling titles chart. According to Blue Planet Software, Inc., which is in charge with the management of licensing rights to the Tetris game, and EA Mobile, Tetris managed to top 100 million paid downloads on mobile phones. At the same time, EA Mobile also stated that, since 2006, it delivered various flavors of Tetris to almost all mobile OSes, including the iPhone.
“Tetris on mobile will never go away,” said Henk Rogers, CEO of Blue Planet Software. “As mobile devices get into the hands of more people, so does Tetris. People are always looking for ways to fill their time — be it in waiting rooms or on the bus — and with the advent of touch screens and improved platforms, our eyes are opened to a whole new way to develop games. After Tetris’ success with the Game Boy in 1989, we always hoped that potential would carry over into today’s mobile devices. It’s a testament to the game’s staying power that it remains popular on today’s most modern technology.”
The Tetris game has a history of more than 25 years, while the paid mobile version of the game appeared on the market back in 2005. The game has been created 1984 by Russian-born mathematician Alexey Pajitnov, and became available on handsets for the first time back in 2001, when it appeared as the result of a collaboration between Rogers and Takeshi Miyaji of Japan’s G-mode. Tetris marks now a new milestone, after starting the celebration of its 25th Anniversary in June 2009.
“Tetris is the biggest franchise in mobile gaming, which speaks to the evergreen nature of the brand and the fact that it translates to any platform,” said Adam Sussman, VP Worldwide Publishing for EA Mobile. “Our strong relationship with Blue Planet Software has enabled us to optimally adapt Tetris to the ever evolving handset market while keeping the true spirit of the game alive. 100 million paid downloads are testament to this.”