14 DAY TRIAL // Sony and Idemitsu agreed to jointly develop new OLED (Organic Light-Emitting Diode) luminous materials. OLED is a self-luminous display, which emits light by running an electric current through organic luminous materials.
As a result of its simple structure, the organic luminous layer is placed between two glass panels, and no back-light system is required. This leads to a much thinner display. OLED is widely considered to be the most viable next-generation flat display, showing good color reproduction capability and high-speed response to moving images.
Idemitsu and Sony will develop new superior OLED luminous materials, boasting better features such as high luminescence efficiency for lower power consumption, high brightness and color reproduction for HD contents era, high response time for moving images, and long durability. Idemitsu developed the world's brightest blue-light organic luminous material in 1997, based on their molecular engineering and organic synthesis technologies.
"Sony is positioning OLED as the most important technology for the next generation flat display. Thanks to the development of new superior luminous materials through the joint efforts of the two companies, we will be able to accelerate the OLED development and will advance the materialization of our OLED applied products," said a Sony spokesman.