14 DAY TRIAL // Sony Ericsson has teamed up with EMI Music India to bring Robbie Williams and Asha Bhosle's exclusive song, 'Better Man' on select Walkman music phones.
The mobile phone company has also partnered with Hutch to make the other world exclusive remix of Robbie Williams and Asha Bosle song 'Rock DJ' available for download for Hutch's customers. The customers will also be able to download the song 'Don't Stop Talking', the unreleased exclusive track from the artist's album Rudebox.
Customers can download the songs as a caller tune by sending a SMS or as a song or ringtone through the wap portal. These songs have not been released on CDs or music cassettes so far and for the moment, they will only be available for Sony Ericsson and Hutch's customers.
Sony Ericsson Mobile Communications, India general manager Sudhin Mathur said: "Sony Ericsson has created a big buzz in the music and entertainment and has associated with EMI Music and Hutch to provide its consumers world exclusive content on Sony Ericsson Walkman phones and to Hutch subscribers. Moving ahead on its continual commitment to the music lovers, a musical project of this scale will be launched exclusively on mobile for the first time in India on the Sony Ericsson range of Walkman phones. This is in line with our strategy to enhance the music platform with the launch of this World Exclusive Remix version, especially with the launch of 'Better Man' preloaded on Walkman Phones and 'Rock DJ' through our association with Hutch."
Sony Ericsson has offered Robbie Williams content before, having released a special edition W800i mobile phone dedicated to the artist, in partnership with T-Mobile.
The phone also featured the unreleased full track 'Don't Stop Talking' and gave Robbie Williams' fans the opportunity to celebrate their favorite artist in a unique and exciting way.